The top graphic design trends for 2024 are a dynamic mix of innovation and nostalgia, reflecting an evolving industry that marries technology with human creativity. Here are some key trends:
Display and Serif Fonts: These fonts are gaining prominence, pushing the boundaries of legibility while maintaining clarity. Elongated, handwritten, and abstract lettering are particularly in vogue.
Illustration and Animation: A rising trend is bringing illustrations to life through animation. This includes the use of logo mascots, especially in food and beverage, tech companies, and artisanal industries. Handmade illustrations and doodles are also gaining popularity, often accompanied by serif and cursive fonts.
Anti-Design: This approach breaks conventional design rules, creating unique, eye-catching designs. It's characterised by the use of multiple fonts with varying weights and sizes, altered spacing, and unconventional compositions.
Vintage Minimalism: This trend combines a vintage aesthetic with minimalism. It often features a vintage color palette, retro fonts, and minimalistic design elements.
Abstract Gradients and Color Transitions: Vibrant neon colors and gradients are being used to create a surreal look in designs. These elements add focus and improve the appearance of overlaid text.
Motion Collage: This trend draws from zine culture, handmade scrapbooks, and photo montages to create intricate, shifting visuals. It's expected to be popular in video content and appeals to a desire to preserve the past.
Surrealism: Drawing inspiration from the 20th-century art movement, this trend embraces fantasy art, ethereal designs, and subconscious connections. It's particularly popular with younger generations who value personal identity and expressionism.
Bold Rebranding: This involves vivid, fluorescent color schemes and rounded sans-serif fonts. Bold typographic systems and neon hues like cyber lime are becoming focal points in brand identities, appealing to a new generation of consumers.
Bold Rebranding: This involves vivid, fluorescent color schemes and rounded sans-serif fonts. Bold typographic systems and neon hues like cyber lime are becoming focal points in brand identities, appealing to a new generation of consumers.
Hybrid Fonts: Pure typographic eclecticism. If dopamine design involved vibrant colors during the pandemic, here’s your post-modern dopamine typesetting. Designers are blending sans serif glyphs with serif fonts, constructing loud hybrids that are the epitome of maximalism. The outcome is psychedelic and avant-garde: a rebellious take on typography.
Brutal bold design: Here’s design that makes a statement breaking rules. Inspired by mid-century Brutalism, this trend features off-grid layouts and design elements with no care for classical proportions or minimalism. Combined with bold colors and experimental typefaces, these Carsonified layouts defy pixel perfection and celebrate creative rebellion in all its eye-catching glory. In web design, brutalism reminds us of retro 90s interfaces with no regard for polish, featuring plain geometric shapes in flat design layouts. Unfinished. It’s anti-design, by design.
These trends reflect a diverse range of styles, from the nostalgic and handmade to the
cutting-edge and surreal, indicating a rich and varied landscape in graphic design for 2024.